LOGO

The Logo is the crux of your branding. It’s people’s first impression, it communicates your ideas, and it’s something that is always associated with the projects you do.
Create a logo that best fits you! You will end the lesson with an established color pallette and a logo that efficiently communicates your brand
Color Palette Maker
HEX Color Picker
Adobe Fonts

Logo

COLOR PALETTE

Your color palette

Should consist of 4-8 colors that can be used in many aesthetically pleasing combinations.
Should always include a black (HEX#000000) and a white (HEX#FFFFFF) color defaults.
Should have a range of colors that match and/or compliment each other
Should make sure each color matches in it’s saturation
Should make sure each color is a gradient of brightness
Should make you feel relevant to your values of a brand
Use Color Codes to find the HEX # of the colors you may already have in mind
Use Coolers to start a palette that consistent of your 4-8 colors

EXAMPLE: Courier Creative has 8 colors. 5 cool blue colors that stem from the main blue (#57B3D8) color. The remaining 3 warm colors exist in contrast to the cool colors. All colors match in similar saturation. The colors are intentionally laid out to have a pairs that match in brightness if folded in half

FONT

FONT

FIND A FONT THAT FITS YOUR VIBE

2-3 fonts that compliment one another is important to a brand. The font will be included in the logo in some way because most professional branding requires it. Along with looking good professionally, it also cements the name of the brand! So find some fonts that work best for your brand and could be used anywhere in any of your colors

EX: Courier Creative Uses to Calder Font Family and Merriweather Sans for a good variation of bold and thin style fonts to match the bold colors

TIP: Search fonts in Adobe Fonts for a font family that are readable from far away

VARIATIONS

Your logo should not rely on color alone. The silhouette of your logo is the real test to see if your logo is brand friendly. A silhouette of a logo allows it to be placed on any background and changed to any color, which makes it both versatile and reliable.

Your silhouetted logo should have different variations to be placed in different contexts. The main logo won’t always fit in a social media profile pic, or be a good watermark on your copyrighted works, or be recognized from a distance. Look at the examples below to see what a set of logo variations could like.